Making expression clearer, making dissemination more precise
Professionally plan brand
social media strategies
Create an efficient content
production and distribution
process
Coordinate marketing resources and execution comprehensively
Brand official account planning
Establish the brand's social media image and positionin.
Event node promotion
Develop a communication strategy
around key events.
Pre-community operations collaboration
Lay the foundation framework for
community operations
Account positioning, column planning, tone recommendations.
Platform selection, publishing schedule, content distribution recommendations.
FAQ review, private message templates, response scripts.
Content performance tracking sheet, user feedback record logic.
Brand introduction copy, interview scripts, platform
introduction PPTs, etc.
Assisting clients in preparing standard introduction
content for media or partners
Event highlights, partner exposure, information rhythm.
Reviewing the structure of existing media cooperation
content and providing optimisation suggestions
Communication strategies when a brand enters new markets or domains.
Preparing communication materials for potential partner discussions.
Joint content planning with other brands or platforms.
Preparing materials for media interviews or coverage.
Connect the three-stage implementation chain of "strategy - content - execution"
Planning of marketing communication nodes (annual/quarterly communication map organisation).
Content production progress coordination and task coordination (applicable to multi party execution team).
Promotion material integration and collaborative recommendations
(copywriting, design, video cross-professional logic support).
Design of marketing review mechanism (stage data
comparison, summary of lessons learned, content reuse
recommendations).
Brands with a foundation that need systematic improvement.
Full-process management of large-scale marketing campaigns.
Projects requiring coordination between multiple departments or
external teams.
Understands "what to do first, what
to release next, and how to reuse".
Content suggestions are logically
sourced, not based on feelings.
Does not insist on systems, avoids
heavy redevelopment, focuses on
output and connections.
Adept at playing a central role in
multi-execution teams.
Gain an in-depth understanding of the client's brand background and marketing objectives.
Provide customised solutions based on brand characteristics.
Closely collaborate with the client team to drive project implementation.
Continuous improvement through data analysis and optimisation recommendations.